Project Goal: From ideation to reality, launch a web application that allows users to share and read their experiences with physicians to find the best care possible.
Methods: Stakeholder and User Interviews, Requirements Gathering, Low Fidelity Prototyping, A/B Testing, Focus Groups, Surveys, Heuristic Evaluation, Cognitive Walkthrough, and Usability Testing.
Role: Lead User Experience Researcher
Highlight: Orchestrated bi-weekly user research studies throughout entire product.
Outcome: Drove research efforts to help deliver minimum viable product in 10 weeks and live site in 6 months.
Health is one of the most precious things we have in life and the right physicians can be our greatest allies. What is the most reliable tool to find professionals we can trust with our health?
Finding the answer to this question became our obsession at RadiusHealth. As the team's Lead User Experience Researcher, I worked alongside Physicians, Engineers, and Designers to create a focused, intuitive web application that empowers patients to read others' experiences with physicians and to post their own.
Ideation and Discovery Research
Interviews with patients and physicians revealed that both parties were interested in an application like RadiusHealth:
- Patients desired a medium to locate reliable health care professionals
- Physicians expressed interest in patient feedback and increased exposure.
With that, we began sketching initial designs...
At the time we conducted competitive analysis, we identified several differentiating factors we could leverage to create an enjoyable user experience:
Mobile First Design: With the growing number of individuals using mobile devices as their primary web browsing device, a Mobile-First design would help users read and write comments from any location.
Minimal Friction: The application will feature straightforward user flows to complete tasks and minimize the steps required to complete actions.
Focused Content: Rather than provide superfluous information and advertisements, we will focus entirely on sharing patient experiences.
In alignment with user-centric design principles, I orchestrated user research studies throughout the design process to ensure our application was usable and useful.
Heuristic Evaluation: Employed Nielsen's principles to identify and rectify user interface issues.
Contextual Inquiry: Conducted field studies in doctors' offices to better understand how patients leave feedback for physicians.
User Testing: From paper prototyping through high fidelity mockups, I designed and executed think-aloud and task analysis sessions to identify strengths and weaknesses of our user experience.
Within 10 weeks, we completed a fully functioning product and began beta testing to gain feedback.
By 6 months, we incorporated user feedback into the application and made the site live to all users.
I delivered a presentation describing our story, process, and methodology to staff and students at the UCI Informatics Showcase.